OCADU GradEx 2016 – Branding & Promotional Design

The Challenge:
For the OCAD University Illustration Program’s graduation showcase, the branding and promotional materials needed to capture the diversity and creativity of the graduating students while providing clear, professional communication for the event.

The Solution:
I designed a logo inspired by the architecture of the OCAD building—specifically its box structure, with the illustration program situated on the top floor. The logo reflected this dynamic and creative space, while the postcards and posters carried the same bold, memorable aesthetic to promote the GradEx event and draw attendees.

Scope of Work:
Logo design, postcard and poster layout, and branding for the OCADU Illustration Program graduation showcase.